This new app is peak Williamsburg

Have you ever been running or biking or otherwise commuting across the Williamsburg Bridge and thought, “I’d love to listen to some music right now and only right now?” Well, finally, there’s an app that has solved that need.
Williamsburg Bridge Radio (W.B.B.R.) plays music by the New York record label UNO on and only on the bridge. On the way up it’s pump-up music and on the way down it’s relaxing. Each day the app picks new songs from the label’s artists for the trip.

The app was developed for UNO by advertising agency Sid Lee.

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“It’s to make the trip better,” Sid Lee’s Oscar Pere explained. “UNO gets to push out new music, you get to hear new music.”
A little like the bridge itself, the engineering of the app was no small feat, consisting of two types of location monitoring.
“First of all, by setting multiple entering spots using Region Monitoring between Manhattan to Brooklyn, it detects movement in and out of the bridge,” Pere wrote. “Secondly, as soon as users enter the bridge, our app tracks users’ locations with high accuracy (every second) so it detects where users are while they are moving on the bridge and this animates the up/down progress bar in the user interface. As soon as users exit the bridge, it stops tracking user location.”
For what it’s worth, never forget that Yo got up to a $10 million valuation.