How GrubHub is lowering the barrier to entry for Brooklyn’s culinary entrepreneurs

It takes more than chops in the kitchen to launch a new restaurant. A furbished dining area, wait staff and the ever-present reality of property taxes all land on the list of concerns for an aspiring restaurateur.
GrubHub sees big business potential in expanding its delivery service to startup kitchens that aren’t fully equipped with a seating area for dining, according to the Wall Street Journal. All chefs need is the kitchen, and they are eligible to access delivery customers via GrubHub.
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The service may be a natural fit for Brooklyn. According to the Wall Street Journal, Joe Lopez of South Williamsburg’s Kettlebell Kitchen concurs. After finding rents in Manhattan to be “prohibitively expensive,” he bought a kitchen in Brooklyn and has used Amazon.com’s AmazonFresh to deliver food to customers.
With GrubHub in the fold, these culinary entrepreneurs on a shoestring have another option for reaching customers.