Mouth Foods: ecommerce site for specialty foods seeking new funding

Indie food startup Mouth Foods is an ecommerce site for specialty foods, and it began in Brooklyn, as the New York Times small business blog notes.

Craig Kanarick, the founder, was visiting a small batch food maker and wondered why they weren’t selling their products online. He was told that that wasn’t the business the store wanted to do. They wanted to make their foods, which gave Kanarick the idea of setting up a site for really unique creations. As their Twitter page puts it, “The best foods you’ve never heard of.”

Mouth raised a $110,000 initial round of funding in March 2012, according to a SEC filing, which pegged Kanarick with offices at 68 Jay Street in Dumbo.

Features of the business:

• All foods are bought wholesale and shipped out of one location
• The site profiles each of the foods makers and displays them with really beautiful photos that all go very nicely together
• Locavores can search by region. There’s plenty of items from Brooklyn.
• Staff also assembles baskets and packages

There are currently nine people working for Mouth. The Times writes that the firm is seeking Series B funding now in order to expand its marketing efforts and its range of foods.

Exploring the site is a good way to understand the foodie subculture of an area. For example, learn how the founder of Brooklyn Brine came to see pickling as a critical element sustainable cuisine.