Check out Sickweather on a billboard at CES - Technical.ly Baltimore

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Jan. 6, 2017 10:06 am

Check out Sickweather on a billboard at CES

The illness-tracking startup grabbed a prime spot in Vegas, but it's not a booth.

Members of the Sickweather team.

(Photo via Facebook)

Most people attending CES are looking to digital displays this week. Sickweather, on the other hand, is on one.

The ETC-based startup’s patented Sickscore, which tells folks their risk for getting a contagious illness, is on a giant billboard in Las Vegas as lots of tech types descend upon the city for the yearly Consumer Electronics Show.

It’s one very visible result of their partnership with The Weather Channel and Theraflu, which integrates Sickweather into weather.com’s cold and flu tracker. It’s also a way to stand out at a big conference without a booth.

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Stephen Babcock

Stephen Babcock is the lead reporter for Technical.ly Baltimore. A graduate of Northeastern University, he moved to Baltimore following a stint in New Orleans, where he served as managing editor of online news and culture publication NOLA Defender. While there, he also wrote for NOLA.com/The Times-Picayune. He was previously a reporter for the Rio Grande Sun of Northern New Mexico.

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