Temporary tattoos are usually thought of as washing away easy, when the weekend winds down and Monday thuds into place. But Jordan Denny sees them as something of a fitting room for more permanent body art.
It can be “scary for people,” says Denny, “to commit to something so long-term without first trying it on.”
Last year, the former project manager moved from Austin to Philly and started Momentary Ink, a startup that makes more lasting, but still impermanent, temporary tattoos. After some exposure from our sister site in Philly (see above) and in the national tech press, Momentary Ink is now piloting with seven tattoo shops in the Baltimore area.
After starting in October, Denny said the company got feedback by going direct to consumers. “We are now confident and ready to move to the next phase of working with tattoo shops,” he said.
Denny says Baltimore is the first spot where those partnerships are happening, but the company plans to expand to more cities if the pilot here is successful.
Along with the tattoo culture in the Baltimore area and the annual Baltimore Tattoo Arts Convention (April 15-17 this year), Denny said the city’s size enables the company to “feasibly work one-on-one with tattoo artists to see what works for them.”
Here’s how it works.
Tattoo artists help customers design tattoos and the designs are sent to Momentary Ink. Then, the startup creates the temporary tattoo, and sends it along to the customer (they cost $15-20 each) with a sealing and matting solution that’s designed to make it look like permanent body art.
Lisa Doll, who runs Red Rose Tattoo in Ellicott City, sees the temporary tattoos as especially beneficial for first-time clients who want a small or medium-sized tattoos. At Red Rose Tattoo, some of those first-time clients are getting restorative tattoos to cover scars from procedures such as mastectomies.
Doll said the introduction of Momentary Ink makes the overall process longer, but she sees a benefit in that the clients will potentially be less jumpy or nitpicky in the chair since they know what they are getting.