(Photo by Flickr user University of Delaware Alumni Relations, used under a Creative Commons license)
Under Armour has always talked innovation, but they’ve been taking more steps into tech in recent years. The signposts were there last year, with hundreds of millions of dollars in app acquisitions and a strategy to build an open, connected fitness platform.
With the start of 2016, look no further than CES for tangible products that reflect the vision. The Tide Point-based sports company is looking to make a splash at the annual tech extravaganza in Las Vegas. On Tuesday, UA provided a look at a host of new devices.
Here are a few:
This is a connected fitness toolbox. It comes with three components: a wrist-worn band for tracking, a scale and a chest-worn band to measure heart rate. The device is the result of Under Armour’s partnership with HTC, which manufactured the devices. All three plug into the newly-updated version UA’s connected fitness app, Record, which is designed to provide overall tracking of fitness and health goals. The new version of the app and all of the devices focus in on four areas: fitness, activity, nutrition and sleep.
Under Armour also now has a partnership with audio giant JBL, and the first product is new sport headphones. They’re wireless, and aren’t merely delivering beats from Drake and Kendrick Lamar. These headphones also have a built-in heart rate monitor. The technology can measure the heart rate from a user’s ear, and is activated by a button on the headphones.
3. Smart shoes
These shoes are attempting to disrupt the running watch. The Speedform Gemini 2 comes with technology that tracks distance, splits and other times. The idea is to be able to run device-free, but we assume that doesn’t preclude wireless headphones and a heart rate monitor.
If you happen to be at CES, Under Armour is also hosting beloved Baltimore athletes like Michael Phelps and Cal Ripken, Jr. at its booth. More details on that here.