Business

Aug. 21, 2014 3:44 pm

AOL/Ad.com is moving to Natty Boh Tower

The move is expected to be complete by spring 2015. AOL/Advertising.com currently employs more than 200.

The future home of AOL/Ad.com.

(Photo by Flickr user Elliott Plack, used under a Creative Commons license)

Disclosure: AOL/Ad.com is a Baltimore Innovation Week 2014 sponsor.

AOL/Advertising.com, a key anchor of Baltimore’s technology community, is moving from the Under Armour campus in Tide Point to the Natty Boh Tower in Brewers Hill.

The move is expected to be complete by spring 2015, according to David Knipp of Obrecht Commercial Real Estate, the owner of the iconic tower.

The new AOL offices will cover 45,000 square feet, including cathedral ceilings and flexible space. “I think it’s going to fit them like a glove,” said Knipp.

Advertising.com was an early tenant of Tide Point in 2000 and stayed on after AOL purchased the company for $445 million in 2004 and when Under Armour bought the 400,000 square foot complex in 2011, as the Business Journal reported. The expectation is that Under Armour will grow into the 60,000 square feet that AOL is vacating, said some at Ad.com privately.

The move is a win for Baltimore’s Canton neighborhood, which already includes a handful of prominent tech firms, including Millennial Media, Localist, SmartLogic and OrderUp.

AOL/Advertising.com currently employs more than 200.

Active members of the Baltimore tech community have likely been to one of the many technical meetups and hacking events AOL/Ad.com has hosted in its first floor multi-purpose space.

Company reps did not immediately return a request for comment.

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Christopher Wink

Christopher Wink is a cofounder and Editorial Director of Technical.ly, the local technology news network. Previously, Wink worked for a homeless advocacy nonprofit and was a freelance reporter for a variety of publications. He writes regularly about news innovation and best business practices on his personal blog here. The bicycle commuter loves cities, urban politics and squabbling about neighborhood boundaries.

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