An office worker hunched over a computer, a driver on a long road trip, a gamer in a marathon “Call of Duty” session.
Gene Shirokobrod says his new product could serve all of them.
The arc-shaped device is supposed to rest behind the back, where it can provide back and neck relief. It can be used with any chair or even under one’s neck while lying down, Shirokobrod said.
“One, you can tailor it to yourself, and two … there are lumbar supports,” he said. “It puts you right where you need to be for your neck and your back. Your body’s designed to move so with The ARC you can do exercises, you can do different stretches.”
The idea started last July, when Shirokobrod met engineer Corey Fleischer at the Baltimore Foundery. Shirokobrod had been rolling the idea around at his clinic for some time. The pair then started designs and early tests.
“We used it on ourselves, we used it on friends and family, then we spread it to acquaintances,” Shirokobrod said. “It was incredible to see how receptive people were. One of the reasons I wanted to create something was one of the most common things I hear from patients … kind of jokingly, ‘Can I take you home with me?’”
Shirokobrod said he did not ask any of his patients to test the device. However, the Kickstarter campaign was, in part, a successful attempt to research how much demand there was for the service.
Shirokobrod said manufacturing plans are being finalized with a California plant to produce the device. After the eight- to 12-week manufacturing process Shirokobrod and other organizers will hand-assemble up to 4,000 of the devices at home. They will be available to backers and the general public in late fall, he said.-30-