Business

Apr. 28, 2014 10:15 am

Under Armour tracks when customers post product photos to social media

"Under Armour is among 400-plus clients of a Philadelphia tech startup called Curalate, which helps companies use visual analytics to “identify trends, track visual conversations and engage consumers” through Pinterest, Instagram, Facebook and most recently Tumblr."

Under Armour's Tide Point complex.

(Photo by Flickr user beaucon, used under a Creative Commons license)

Next time you Instagram yourself wearing an Under Armour t-shirt, the Tide Point-based company will know thanks to a tech startup based in Philadelphia.

The Philadelphia Business Journal reports:

Under Armour is among 400-plus clients of a Philadelphia tech startup called Curalate, which helps companies use visual analytics to “identify trends, track visual conversations and engage consumers” through Pinterest, Instagram, Facebook and most recently Tumblr, a blogging platform.

Read the full story by the Philadelphia Business Journal.

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Andrew Zaleski

Andrew Zaleski is a freelance journalist in Philadelphia and the former lead reporter for Technical.ly Baltimore. Before moving to Philadelphia in June 2014, he was a contributing writer to Baltimore City Paper and a Tech Check commentator for WYPR 88.1 FM, Baltimore city’s National Public Radio affiliate. He has written for The Atlantic, Outside, Richmond magazine, Washington City Paper, Baltimore magazine, Baltimore Style magazine, Next City, Grist.org, The Atlantic Cities, and elsewhere.

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