(Screenshot via Vimeo)
OpiaTalk, a startup based out of the Federal Hill incubator Betamore, is an e-commerce tool that encourages website shoppers to make online purchases. Last month it debuted with its first client, Skype, as Fast Company reports:
At certain times of day, Skype may use an OpiaTalk widget that crops up on the side of the window. That widget informs you that if you click on that widget, and a certain number of other people click on that widget, too, you (and they) will be given a 15-minute window to buy a that gift card at 20% off. …
A little under 3% of visitors to the Skype page are clicking on the widget, says [founder Tom] Popomaronis. Once they click, a subset of 40% go on to make a purchase.