Technical.ly Baltimore

Join us for Baltimore Innovation Week, Sept. 12 - 20, 2014

Business

Apr. 16, 2014 11:15 am

Federal Hill startup OpiaTalk now working with Skype

OpiaTalk, a startup based out of the Federal Hill incubator Betamore, is an e-commerce tool that encourages website shoppers to make online purchases. Last month it debuted with its first client, Skype.

OpiaTalk founder Tom Popmaronis speaking at Philadelphia TechBreakfast. Screenshot via Vimeo.

OpiaTalk, a startup based out of the Federal Hill incubator Betamore, is an e-commerce tool that encourages website shoppers to make online purchases. Last month it debuted with its first client, Skype, as Fast Company reports:

At certain times of day, Skype may use an OpiaTalk widget that crops up on the side of the window. That widget informs you that if you click on that widget, and a certain number of other people click on that widget, too, you (and they) will be given a 15-minute window to buy a that gift card at 20% off. …

A little under 3% of visitors to the Skype page are clicking on the widget, says [founder Tom] Popomaronis. Once they click, a subset of 40% go on to make a purchase.

Read more at Fast Company.

-30-
Andrew Zaleski

Andrew Zaleski is a freelance journalist in Philadelphia and the former lead reporter for Technical.ly Baltimore. Before moving to Philadelphia in June 2014, he was a contributing writer to Baltimore City Paper and a Tech Check commentator for WYPR 88.1 FM, Baltimore city’s National Public Radio affiliate. He has written for The Atlantic, Outside, Richmond magazine, Washington City Paper, Baltimore magazine, Baltimore Style magazine, Next City, Grist.org, The Atlantic Cities, and elsewhere.

Profile   /   @ajzaleski   /   Send an email
Advertisement