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Mar. 26, 2014 9:01 am

Millennial Media to add its name to Can Company facade

The Can Company building in Canton. Photo from Flickr user Brett VA under Creative Commons for Attribution.

It has been a time of change at Millennial Media.

New leadership at CEO came in at the beginning of 2014. The company will soon double the size of its Canton headquarters to 96,000 square feet.

And when the global mobile advertising company completes its move into another section of the Can Company building on Boston Street, the facade of the building will get a makeover.

The Millennial Media Center at the Can Company will be the new name, reports the Baltimore Sun:

Millennial still is designing the look of new signs, [CFO Michael] Avon said, but its lease agreement allows it to replace Can Company signs by Oct. 1. That includes a vertical “The Can Company” sign on the corner of the Signature Building on Boston Street, as well as a red neon “American Can Company” sign on the building’s front.

As was the case when the logo of design firm R2integrated replaced that of the Baltimore Examiner on the facade of a building overlooking the Inner Harbor, here’s yet another physical example of a changing Baltimore city economy.