Groove CEO Ethan Giffin cutting the ribbon. Photos courtesy of Groove.
Creative, e-commerce and web design and development agency Groove has hired nearly 12 employees since moving to its new Washington Hill location, and it’s on track to employ 50 people full-time by the year’s end.
Formerly Groove Commerce, the company showed off its new branding and future plans — and welcomed Mayor Stephanie Rawlings-Blake — at a ribbon-cutting ceremony formally unveiling its 10,000-square-foot office located inside the old Fallsway Spring and Equipment Co. building north of Harbor East and close to Little Italy.
According to cofounder and CEO Ethan Giffin, Groove’s rebranding has been a couple years in the making.
“There was confusion in the marketplace,” he said in a press release. “Local companies and e-tailers alike did not realize our capabilities extended beyond e-commerce.”