Technical.ly Baltimore

Business

Dec. 24, 2013 9:15 am

Roomtag tracks office space for commercial real estate tenants

While the startup was founded in 2007, it only recently began renting full-time space at Federal Hill incubator Betamore.

From left: Roomtag employees Marcia Hart, Megan Griffin, Theo Sevdalis, Chris Pierce and Hewitt Tomlin. At far right is Joe Callanan, one of the startup's directors.

Full disclosure: Betamore cofounder Mike Brenner is a partner with Technical.ly Baltimore, which works on occasion from the Federal Hill incubator.

There’s a startup in Baltimore to assist businesses searching for office space. But for businesses with commercial space already, there’s Roomtag, a five-year-old software to help businesses track their office square footage.

“Just a little bit of marginal vacancy can ultimately translate to a lot of money,” said Hewitt Tomlin, a marketing associate at the company.

Roomtag creates digital floor plans for companies on its software platform, and then allows companies to track their square footage, as well as furniture, desks, computers and the like that takes up that square footage. Tomlin said it’s a way for businesses to spot not only where they might be able to save money by subleasing unused space, but also plan for how to expand in the future if they need to rent more space or move to a new building.

Founder Marcia Hart started Roomtag in 2007 from her house. Formerly a consultant for an architect — her background is in architecture, with degrees from Princeton University and the Harvard Graduate School of Design — Hart worked with real estate brokers for about a decade.

“I recognized that all of my clients had a hard time keeping track of real estate and occupancy and figuring out how much space they needed to lease,” Hart said.

In the late 1980s and throughout the 1990s, that meant ensuring providing AutoCAD software to companies so they could keep track of their office space. As technology developed, so did Hart’s idea. In 2008, Roomtag finished developing its software platform.

Watch a video on how Roomtag’s platform works:

Most of Roomtag’s current clients have headquarters elsewhere: New York City, Philadelphia, Richmond, San Francisco. Others are international companies with between 200 and 10,000 employees and between 100,000 and 2 million square feet of office space to manage.

A majority of Roomtag’s 12-person workforce is based outside Baltimore, but five of the startup’s full-time staff just started working from the Federal Hill-based incubator Betamore. (Previously, the startup had been working from Clipper Mill in Hampden.)

“We’re actually a mature company for Betamore,” said Hart. According to her, Roomtag has already been through a Series A round of funding. (SEC filings confirm that the startup raised $300,000 in equity in 2010.)

But she said that the move to Betamore was motivated by a desire to be closer to Baltimore’s tech community.

“Because we’re small and we don’t need a giant piece of real estate, Betamore gives us the community and the flexibility that is great,” she said.

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Andrew Zaleski

Andrew Zaleski is Technically Baltimore's lead reporter. Before joining Technically Baltimore, he was digital media editor for Urbanite magazine. He graduated from Loyola University Maryland in May 2011.

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