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Dec. 3, 2013 8:30 am

R2integrated’s logo replaces Examiner’s in Inner Harbor [Photo]

"Examiner" used to reside on facade of the building at 400 E. Pratt St. facing the Inner Harbor. The name of the defunct newspaper has since been replaced with that of digital marketing firm R2integrated.

A photo of the new R2Integrated signage looking over the Inner Harbor, courtesy of the company's Facebook page.

“Examiner” used to reside on facade of the building at 400 E. Pratt St. facing the Inner Harbor. From an old publishing company to a new design and creative firm, the change has come.

The name of the defunct Baltimore Examiner newspaper has been replaced by that of digital agency R2integrated (known as r2i), which “recently signed a six-year lease for the 15,467-square-foot space” on the building’s 11th floor. Included in that were signage rights.

“Having the R2i sign overlooking the Inner Harbor is a huge accomplishment for the company, considering the other companies that have signs,” said R2i CEO and cofounder Matt Goddard in an interview with the Baltimore Sun. “We want to build the next great digital marketing agency and do so out of Baltimore.”

It’s a very physical example of a changing Baltimore economy.

Read the full interview at the Baltimore Sun here. The Baltimore Business Journal has more on the sign’s specifics.

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Andrew Zaleski

Andrew Zaleski is Technically Baltimore's lead reporter. Before joining Technically Baltimore, he was digital media editor for Urbanite magazine. He graduated from Loyola University Maryland in May 2011.

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