Under Armour to acquire tech fitness startup for $150M

It plans to buy MapMyFitness, a Texas-based company with "more than 20 million registered users who map, record and share their workouts through mobile apps and websites, such as MapMyRun and MapMyRide."

By:

Andrew Zaleski, @ajzaleski

Nov 15, 2013 9:30am

Under Armour's Tide Point complex. (Photo by Flickr user beaucon, used under a Creative Commons license)

Under Armour, the publicly-traded global fitness-wear company with headquarters in Tide Point, is set to make its first-ever acquisition, according to a press release.
For $150 million it plans to buy MapMyFitness, a Texas-based company with “more than 20 million registered users who map, record and share their workouts through mobile apps and websites, such as MapMyRun and MapMyRide,” according to the Baltimore Business Journal.
This is another step toward wearable technology being a real focus of the company, as ReadWriteWeb wrote.

Companies: Under Armour

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