Technical.ly Baltimore

Dec. 18, 2012 5:30 am

Amplofi music management platform needs $15K: Indiegogo of the Week [VIDEO]

Kickstarter of the Week is a regular series highlighting the technology, creative and innovation Kickstarter campaigns in Baltimore that might be worth your support. This week’s project comes from Indiegogo. See other Kickstarters of the Week here.  Amplofi is an early, early-stage startup touting itself as the way the music industry will revolutionize itself. The company’s central premise it’s pushing […]

Kickstarter of the Week is a regular series highlighting the technology, creative and innovation Kickstarter campaigns in Baltimore that might be worth your support. This week’s project comes from Indiegogo. See other Kickstarters of the Week here

Amplofi is an early, early-stage startup touting itself as the way the music industry will revolutionize itself. The company’s central premise it’s pushing is that the music industry, online, is spread across too many virtual communities: Last.fm, MySpace, Bandcamp, Facebook.

So the solution, then, is to create … another online music platform.

While Amplofi hasn’t launched yet, the idea behind it is still intriguing. Its website claims that it has “pioneered the first Autonomous Management Platform,” something that presumably breaks through the barriers in the music industry by creating “a community in which everyone can interact seamlessly, in one place, to virtually shake hands, share information, and manage their careers.”

That’s the element of this that seems worthwhile: the notion that a band should be able to get in touch with venue owners or producers easily, without going through a manager, or that musicians should be able to sell tracks directly to fans. (Bands gotta get paid. After all, gas and beer don’t buy themselves.)

Take a look at Amplofi’s Indiegogo campaign — the startup is trying to raise $15,000 to help with its launch — which lays out in detail the philosophy behind constructing such a site.

Watch Amplofi’s Indiegogo video:

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Andrew Zaleski

Andrew Zaleski is Technically Baltimore's lead reporter. Before joining Technically Baltimore, he was digital media editor for Urbanite magazine. He graduated from Loyola University Maryland in May 2011.

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