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Dec. 13, 2012 10:00 am

BetaPunch: Ross Nochumowitz’s user-testing web startup gets an Eli the Computer Guy review [VIDEO]

Eli Etherton‘s blog post characterizing crowd-gifting web startup Given.to as a “worthless” app that had been shredded to bits by the two accelerator programs it had graduated from drew a spate of sharp criticism from techies on the Baltimore Tech Facebook group. Strangely enough (or perhaps not), something else happened: other startups wanted Eli the […]

Eli Etherton‘s blog post characterizing crowd-gifting web startup Given.to as a “worthless” app that had been shredded to bits by the two accelerator programs it had graduated from drew a spate of sharp criticism from techies on the Baltimore Tech Facebook group.

Strangely enough (or perhaps not), something else happened: other startups wanted Eli the Computer Guy to write up a no-holds-barred review of their company.

The first to get such treatment? Ross Nochumowitz‘s BetaPunch, the web app that allows other websites to recruit test-users who navigate websites and provide screen-captured video and audio feedback of how well done (or poorly done) some company’s website is.

As Technically Baltimore reported in August, BetaPunch does this using “the API from the website Screenr, a service that takes recordings of people’s computer screens. When a startup signs up on BetaPunch, it receives a custom URL that it can send out to testers. Beta testers end up on a startup’s website via that URL, and a video of how a beta tester interacted with that particular startup’s site is forwarded to the startup.”

Etherton’s verdict of BetaPunch? His overall opinion is that the site is “fine,” in that he was able “to do everything I wanted to do on the site within a reasonable amount of time.” But a “glaring issue” on BetaPunch’s own website “is lack of brand cohesion,” Etherton writes.

Read the rest of Etherton’s BetaPunch review here.

Watch a video of Nochumowitz presenting BetaPunch at November’s Baltimore TechBreakfast:

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Andrew Zaleski

Andrew Zaleski is a freelance journalist in Philadelphia and the former lead reporter for Technical.ly Baltimore. Before moving to Philadelphia in June 2014, he was a contributing writer to Baltimore City Paper and a Tech Check commentator for WYPR 88.1 FM, Baltimore city’s National Public Radio affiliate. He has written for The Atlantic, Outside, Richmond magazine, Washington City Paper, Baltimore magazine, Baltimore Style magazine, Next City, Grist.org, The Atlantic Cities, and elsewhere.

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